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Black and yellow Swizz beatz kicks
It seems that everyone has jumped on board with Wiz Khalifa’s smash hit single. With every rapper in the world remixing it and every fan in the world singing it was only a matter of time before someone made themed merchandise.
Swizz Beatz uses his creative partnership with Reebok to bring us the “Black & Yellow’ colorway of his sneaker. The last time we saw this sneaker is was the Grape Juice colorway and this model is just as fresh. This colorway is more like Yellow & Black with the majority of its construction being done in Yellow patent leather. Black trims the shoe well by hitting everything from the sole to the lining. No word on the release as of yet.
Swizz Beatz x Reebok
“Black & Yellow”
Source: Swizz’s Twitter
Kanye West photo'd wearing a 100k mink coat!
Followed by the Jordan retro III 3's
Arnette Sunglasses Drop for winter/fall 2010
In time for the winter, southern California-based sunglasses company Arnette has unleashed three new models: the Fire Drill, Stakeout, and Wager.
So far, the most popular of the drop is the Fire Drill, inspired by the shades typically found at the check out counter of your local service station. But, they come in six in-line colors, as well as three limited versions.
It features a large square nylon frame with over-sized 6D-base polycarbonate lenses and slick metal logo plaques on the temples.
It's available with either polarized and non-polarized lens options, depending on frame color. Colors options include: gloss black, gloss black/red, gloss white/violet, transparent/aqua, transparent red, and gradient brown.
Good Music PromO
Get Up On Ti$A
Air Yeezy ideas
Nike Air Yeezy
Nike Sportswear and Kanye West present the Nike Air Yeezy.
The shoe, which takes West’s nickname Yeezy, draws upon the innovations from Nike’s rich sporting history and fuses them with original lines, materials, and design elements that reflect West’s unique style.
Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years," said Smith. “Kanye is a natural designer—partnerships like this always enhance the creative experience and the end product.” West agrees that the partnership with Nike has been exciting. “Nike is such an important brand to me,” said West. “Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design.”
From the start, West and Nike’s shared vision was clear: to create a modern classic. An original Nike footwear style, that reflects elements of Nike’s sporting past, and remixes them with Nike innovation to deliver a unique shoe.
A careful balance was sought, each time new elements were added, with existing elements being taken away – a design process Smith refers to as “reductionism”. “ Nike shoes need to function and always be innovative,” said Smith. “So the first thing we did was to make sure the design process that Kanye and Nike Design went through, mirrored that of our athletes.”
West is known for his non-stop energy both on the stage and off so the Air Yeezy had to support and sustain West from start to finish. An almost obsessive focus was put on delivering supreme comfort throughout the development of the shoe. Equipped with debossed ankle collar pods for added support and protection, extra-thick sock liners, a forefoot support strap, original functional tension lace loops, and Phylon tooling taken from the 1987 Nike Air Assault for added performance and comfort—all developed and integrated with one goal in mind: to keep Kanye on lock down in cushioned comfort during his performances during his many notoriously strenuous artistic live performances.
These performance attributes have been meticulously wrapped in premium full grain leather uppers and adorned with original design details that are uniquely Kanye and identifiably Nike. The remastered Nike Air Assault outsole is treated to glow-in-the-dark properties and will illuminate when the light is low. The forefoot support strap is premium grade patent leather and is of no-stitch construction. Clean seams are used throughout except for a premium suede toe wrap feature with visible stitch detail. Emblazoned across the Air Yeezy is an exclusive “Y” repeat pattern, as either a debossed or lasered detail, which takes inspiration from the Jordan brands iconic Elephant print material. This graphic treatment was developed by West and Smith to pay tribute not only to the name of the shoe and it’s co-creator, but also to the various moments in history that spurred West’s initial inspiration for the Nike Air Yeezy.
As part of this partnership, Nike will make a donation to the Kanye West Foundation. This Foundation provides opportunities for young people to engage in the creative and performing arts, and to develop the tools to remain in school and graduate. As a permanent tribute to Dr. Donda West’s extraordinary legacy and passion for education and children, The Foundation partners with schools and community organizations to provide underserved youth access to music production and academic support programs that will enable them to unleash their creative ability and reach their full potential. “Loop Dreams”, our music education program will directly impact the lives of young people.
The first release of the Nike Air Yeezy is available at Nike Sportswear locations and exclusive retailers on April 4, 2009.